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Beckham (British Singer) Billboards Blacked Out in Iran

 
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haleh
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Joined: 28 Jun 2003
Posts: 136
Location: Maryland

PostPosted: Fri Sep 19, 2003 5:42 pm    Post subject: Beckham (British Singer) Billboards Blacked Out in Iran Reply with quote



Beckham Billboards Blacked Out in Iran

September 19, 2003
Reuters
Reuters.co.uk

TEHRAN -- David Beckham's face -- one of the most well-recognised in the world -- has been blacked out on billboards in Iran's capital in an apparent backlash against Western cultural influence.

Five billboards which carried a head and shoulders shot of the Real Madrid and England soccer star advertising engine oil have been draped in black cloth and television commercials featuring Beckham's famous legs have been pulled off the air.

"It happened two days ago in the middle of the night," a source familiar with the advertising campaign told Reuters on Friday. "They came and put black cloth over all the boards; first over Beckham's face and then over the whole thing."

Beckham was the first Western celebrity to be used in an advertising campaign since the 1979 Islamic revolution, after Iran's reform-minded government granted permission.

But the more conservative Tehran City Council objected after three weeks of Beckham's face looking down from various vantage points on the capital's traffic clogged streets.

Tehran Council officials could not be reached for comment.

The television commercials were deemed "too suggestive", the advertising source said. The advertisers plan to modify their campaign.

"For the billboards we're going to change the picture so that it just shows the back of Beckham's head and for the television commercials we're planning to draw on some extra long shorts," he said.

Men are barred from wearing shorts in public in Iran, although soccer matches are screened on television.
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Saman



Joined: 14 Jul 2003
Posts: 506
Location: Scandinavia

PostPosted: Fri Sep 19, 2003 6:35 pm    Post subject: Reply with quote

Just for the accuracy: Beckham is a British soccer-player, not a singer Wink

The story is almost humorous by the way. Those people are getting more desperate by the day.
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